Wearzy
A custom e-commerce platform for an Indian streetwear label — brand, storefront, checkout and admin built end to end, with ongoing social media and paid-ads support.
- Client
- Wearzy Enterprises
- Industry
- Fashion & streetwear
- Service
- E-commerce
- Year
- 2026
- Role
- Brand & UI/UX design, E-commerce development, Social media management, Google & Meta Ads
01Overview
Wearzy is an Indian streetwear and lifestyle label making premium oversized tees, crafted in India and delivered nationwide. They needed a brand and an online store that could launch new drops quickly and sell directly to customers — and a partner to keep driving demand after launch.
The problem
A new apparel label has to win trust fast: shoppers need to feel the quality through a screen, find the right size, and believe a brand they have never heard of will deliver. Each new drop also needs to reach the right audience without depending on marketplaces.
Objectives
- Give the label a bold, recognisable brand online
- Make new drops easy to discover and buy on mobile
- Help shoppers pick the right size and buy with confidence
- Run payments, shipping and orders from one admin
- Drive traffic and sales for every new drop
02Approach
How we tackled it
- 01
Brand first
A monochrome design language with the Wearzy mark and campaign photography up front, so the store feels like the clothes.
- 02
Built for phones
Mobile-first layouts with a floating bottom navigation bar, swipeable product images and large size selectors.
- 03
Trust at every step
Verified-buyer reviews, product Q&A, clear delivery and replacement promises and WhatsApp support on every page.
- 04
Own the whole journey
We designed and built the full system, then stayed on to run social media and paid campaigns — so the same team that built the store drives traffic to it.
Customer journey
From first visit to conversion
How shoppers and trade buyers move through the live site, on desktop and on their phones.
- 01
Lead with the drop
A full-screen campaign hero puts the latest graphic tees and the brand mark first. On mobile, a floating bottom bar keeps home, search, wishlist, cart and account one tap away.
- 02
Browse the range
Best sellers, latest drops and trending rails on the home page, and a collection page with category, price, in-stock and sort filters.
- 03
Choose the right fit
Product pages show the sale price and saving up front, colour and size selectors, a size guide, and both Add to cart and Buy now — with a bulk-quote option for orders of 10+ units.
- 04
Buy with confidence
Verified-buyer reviews, product Q&A, free-delivery and replacement promises, and WhatsApp support help first-time shoppers trust a new label.
03Solution
A custom e-commerce platform with a storefront, collections, product pages, cart and checkout, plus an admin panel for products, orders and site content — connected to payments, shipping and WhatsApp.
Illustrative previews — product screenshots will appear here once added.
04Implementation
Under the hood
- Catalog & discovery
- Best-seller, latest-drop and trending rails, category pages, and collection filters for price, stock and sort order.
- Product experience
- Colour and size variants, size guide, wishlist, compare, verified-buyer reviews and a product Q&A section.
- Checkout & fulfilment
- PhonePe payments, coupons, pincode lookup and Shiprocket shipping, with customer accounts and order tracking.
- Admin & content
- A separate admin panel to manage products, orders and site content without code changes.
- Growth & marketing
- Ongoing social media management plus Google and Meta ad campaigns around each new drop.
Technology stack
- Custom storefront
- Admin panel
- PhonePe
- Shiprocket
- MSG91
- Cloudflare
05Scope & status
What we delivered
- Completed
Brand & e-commerce platform
Designed the brand experience and built the storefront, collections, product pages, cart, checkout, order tracking and admin panel. The site is live.
- Ongoing
Social media & paid advertising
Ongoing social media management and Google & Meta ad campaigns for new drops.
We only publish measured outcomes once they have been verified and approved by the client.
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