Karigar Nest
A custom e-commerce and B2B enquiry platform for a third-generation handmade rug maker, designed and built end to end — with ongoing social media and paid-ads support.
- Client
- Karigar Nest Overseas
- Industry
- Home décor & handmade rugs
- Service
- E-commerce
- Year
- 2026
- Role
- Design & development, Social media management, Google & Meta Ads
01Overview
Karigar Nest is a Gurugram-based family business that has been hand-knotting and hand-tufting rugs for three generations. They needed a premium online home that could sell directly to customers and win trade buyers abroad — and a partner to keep bringing in the right traffic after launch.
The problem
Handmade, high-value rugs are hard to sell online: buyers need to trust the craft, see the right size and price, and often want to talk before paying. The business also serves two very different audiences — individual homeowners and trade buyers such as designers, hotels and importers.
Objectives
- Present handmade rugs with the polish of a luxury brand
- Let customers browse, compare sizes and buy online
- Turn trade buyers into qualified enquiries
- Serve international customers and measure marketing performance
- Grow the brand and drive demand after launch
02Approach
How we tackled it
- 01
Lead with the craft
An editorial design language — serif display type, warm neutrals and large lifestyle imagery — so the site feels as considered as the product.
- 02
Make high-value buying easy
Clear size-based pricing, rich galleries with zoom and video, and three ways to act: add to cart, send an enquiry or chat on WhatsApp.
- 03
A separate path for trade
A dedicated business programme for designers, architects, hospitality, retailers and importers, with its own enquiry flow.
- 04
Own the whole journey
We designed and built the full system end to end, then stayed on to run the brand's social media and paid campaigns — so the same team that built the site drives traffic to it.
Customer journey
From first visit to conversion
How shoppers and trade buyers move through the live site, on desktop and on their phones.
- 01
Discover the brand
An editorial home page leads with the craft — heritage, materials and makers — before asking anyone to shop. On mobile, the same story opens full-screen with clear routes into the collection or an enquiry.
- 02
Browse the collection
Shoppers filter by category, weave type and style to narrow a large handmade catalog. On phones, filters move into a single button so products get the full width of the screen.
- 03
Decide with confidence
Product pages pair large lifestyle imagery with size-based pricing. Three clear actions — add to cart, enquire or chat on WhatsApp — stay within reach, and on mobile they sit in a fixed bar at the bottom of the screen.
- 04
Start a trade conversation
Designers, architects, hotels and importers get their own programme and a short enquiry form that sends their brief straight to the team on WhatsApp.
03Solution
An end-to-end Next.js platform with a filterable catalog of rugs and furniture, detailed product pages, wishlist, cart and order tracking, plus a B2B trade portal and enquiry flow that routes leads straight to WhatsApp.
04Implementation
Under the hood
- Catalog & discovery
- Filters by category, weave type and style, new-arrival and best-seller collections, and recently viewed products.
- Product experience
- Image and video galleries served through Cloudinary, size variants with individual pricing, and specification and care tabs.
- Conversion paths
- Cart and order pages alongside enquiry and WhatsApp actions on every product, so customers can buy or ask first.
- Measurement
- Google Analytics 4 with Google Ads conversion tracking to see which campaigns and pages drive enquiries and sales.
- Growth & marketing
- Ongoing social media management plus Google and Meta ad campaigns, measured against the same analytics set up in the build.
Technology stack
- Next.js
- React
- Cloudinary
- Google Analytics 4
- Google Ads
- Meta Ads
05Scope & status
What we delivered
- Completed
E-commerce & B2B platform
Designed and built the storefront, catalog, product pages, cart, wishlist, order pages and B2B trade enquiry flow. The site is live.
- Ongoing
Social media & paid advertising
Ongoing social media management and Google & Meta ad campaigns for the brand.
We only publish measured outcomes once they have been verified and approved by the client.
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